Hyundai Way— Transformation: 4th Edition

Hyundai is no longer a fast follower. They have become a game-changer.In Hyundai Way: Transformation, Don Southerton, America’s leading authority on Korean business, traces in this 4th Edition how one of the world’s most competitive companies reinvented itself under Executive Chairman Euisun Chung. From the founder’s raw entrepreneurial drive to a global quality revolution to today’s bold bets on EVs, autonomous vehicles, robotics, and hydrogen, this is the story of three generations building something no competitor fully understands.At the center of it all is a framework Southerton calls work funneling, the chaebol strategy that lets Hyundai enter new markets, create captive demand, and achieve profitability faster than Western rivals can react.Whether you are a business leader, investor, dealer, or new to the Hyundai organization, this book gives you the context and the framework to understand where Hyundai has been, and where it is going. Read more